Welcome to Lit Agency, discover

Our 360 services to meet your business needs

Internet Marketing

Strategies and implantation including SEO, social media marketing, PPC (pay-per-click), email marketing and affiliate marketing.

Strategic Planing

long-term goals and the action plans you'll use to reach them.


The most effective advertising placements on our client's behalf, across a variety of publishers' inventory, specific to where our clients' customers consume content.

Media Relations

Media, influencer, partnerships and promotions services.

Public Relations

producing presentations and press releases. dealing with enquiries from the public, the press, and related organisations

PR events and executions

organising and attending promotional events such as press conferences, open days, exhibitions.

Social media management and content creation

Influencer outreach and campaigns

The LIT difference

LIT Agency offers effective marketing consulting and planning services. With over 17+ years experience working with new and existing businesses, our team focuses on providing consulting for any size budget.

Connect with our team today

Diane Markovski

Who we are

Diane Markovski the founder of Lit Agency has a wealth of experience working with an array media publishers and brands to deliver innovative solutions and proven ROI for clients. With over 17 years’ experience , spanning agency and client within the advertising and marketing arena, has afforded her a depth of understanding and skill set that is unique. Diane’s career expanded and has encompassed some of Australia’s leading media companies. With the changing media landscape, Diane has always had a passion for digital activity and was at the forefront of changing consumer behaviour to start including building and interacting with social media audiences.
Diane’s vast publisher experience allows her to understand the inner workings of key media players and be able to develop marketing strategies for clients to include social and digital and PR activity within the broad activation planning so that the consumer experience is integrated and built to deliver results. This experience laid the foundation and allowed her to grow and her own agency over the past decade and achieve success for her clients.
The next iteration of Diane’s unique offering is now here, Lit Agency. A refreshed look and approach, to deliver results in this ever-changing landscape.

Karen-Louise Allen
Media professional, connector of people, I enjoy engagement with people and business. I’m all about straight talking and being genuine. I understand the challenges businesses face and an extensive career in media has provided me with solid experience, results and an incredibly diverse range of clients and colleagues – all of whom form the amazing network from which I can connect people to.
My experience encompasses all media – radio, television, print and transit, out of home plus digital and social media marketing. Highly regarded for my honest and direct approach combined with being a passionate and committed operator, I know the foray into advertising and media can be daunting for most business people because it’s not their world. Building and maintaining relationships is where I shine and media planning, media buying and media execution are what excites me.
I thrive working collaboratively with preferred specialists to create the perfect marketing strategy for clients.

Jason Lau
I’ve been a graphic designer with over 20 years experience working in the television industry designing broadcast, motion and web graphics for television programs across various genres such as Arts & Entertainment, Sports and News and Current Affairs. I’ve worked for Nine Network Australia, Australian Broadcasting Corporation and Seven Network Australia.

Olivija Harvey

Olivija Harvey
With almost 20 years of media experience, Olivija’s expertise bridges new and old media. Working at many of the countries biggest publishing and leading digital companies, she has the insight and skill of how to navigate the media landscape to achieve successful outcomes for all.
Olivija formed part of the founding team for LinkedIn in Australia and her social and digital media understanding can successfully guide strong marketing outcomes.

Our Partner

FULL Circle IT

We’re passionate about helping your brand or business achieve your website goals by building websites that achieve results. Whether it’s a new website, a redevelopment, we partner with FULL Circle IT to build high quality web solutions that are user friendly, reliable, and scalable.
From strategy to deployment and ongoing support, all our website development services are managed by the team at Lit Agency and FULL Circle IT.


Contact Us


Sydney, NSW Australia

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